Cable Forum - View Single Post - General ESPN, BT, Euro, Premier and Sky Sports news

1andrew1 · 03-02-2022, 08:10

Looks like a sensible, complementary combination of sports businesses.

Branding will be the interesting question. I'm sure ESPN will go but will BT Sport remain as a brand?

03-02-2022, 08:10	#10779
1andrew1 cf.mega poster Join Date: Dec 2013 Posts: 15,656	Re: ESPN, BT, Euro, Premier and Sky Sports news Looks like a sensible, complementary combination of sports businesses. Branding will be the interesting question. I'm sure ESPN will go but will BT Sport remain as a brand?