Quote:
Originally Posted by Raider999
I think you are missing the point - free UHD over Christmas is a loss leader to encourage people to upgrade thus potentially increasing future revenue.
Giving top tier customers freebies gains nothing
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It helps to generate & retain goodwill, that's why Sky do it.
Looks like Virgin have screwed something up yet again though as people on the lower tiers are complaining they can't access it.