Quote:
Originally Posted by Pierre
Compared to sky news, an established station of over 30yrs, it’s not doing that badly.
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Sky News is a loss leader for Sky Television and still gets much better ratings. It's hard to get precise figures as after an inital bump when Farage came on they don't seem to register figures high enough to be measured in the first place. It seems in late September they were averaging 21,000 to Sky's 57,000.
GB News isn't going to be able to sustain itself and it's unclear who would underwrite them in the way Sky funds Sky News (because Sky makes money overall).
It's hard to see what can turn it around for them especially after Murdoch enters the market early next year.