Thread: General Changes to Virgin TV (2021)
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Old 10-11-2021, 11:30   #1743
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Re: Changes to Virgin TV (2021)

Quote:
Originally Posted by 1andrew1 View Post
2. "ITV will also be able to offer linear addressable advertising via IP delivery through the Planet V platform."

So:
2. Does this mean VM's IPTV service can tailor ads to its customers when they are watching linear channels?
That's the way I interpreted it. Isn't this what that that Ad Smart thing introduced a few years back does on existing boxes though? It was only for channels that opted in though, ITV decided to start its own version.
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