Thread: General Changes to Virgin TV (2021)
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Old 10-11-2021, 10:22   #1742
1andrew1
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Re: Changes to Virgin TV (2021)
Quote:
Originally Posted by cheekyangus View Post
ITV and Virgin Media have signed a new 5-year deal.
https://rxtvinfo.com/2021/vmo2-secur...d-iptv-service

Things that stood out to me in the article:
- full integration of ITV Hub
- programme start-over and cloud recording in the future
- VM's new IPTV service fully launching "early 2022"

---------- Post added at 09:32 ---------- Previous post was at 09:27 ----------

ITV Press Release regards it.
https://www.itv.com/presscentre/pres...l-partnership#
Interesting, thanks for sharing. Two things also stood out for me:

1. "A range of new features including programme start over and cloud recording will also be introduced for some Virgin TV customers in future."
2. "ITV will also be able to offer linear addressable advertising via IP delivery through the Planet V platform."

So:
1. Cloud recording is on its way for some channels.
2. Does this mean VM's IPTV service can tailor ads to its customers when they are watching linear channels?
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