[jfman]

The more I think about it, Sky have played an absolute blinder with Sky Glass. The product itself may/may not be a pup in the long run, but the important thing for Sky is it allows them insights into customer experiences that other services don’t have in the IPTV/streaming market without cannibalising their own Sky Q customer base in the meantime.

The obvious next step is a STB based on IPTV - but that has to be proven reliable in the long run in use by millions of subscribers simultaneously. I suspect we aren’t there yet, but the Glass product will give them insights into the challenges in the meantime.