Re: ESPN, BT, Euro, Premier and Sky Sports news
Things to watch out for if the BT Sport acquisition by DAZN proceeds:
1. Pricing strategy. Firstly, with regard to DAZN's existing UK boxing rights currently offered for £8pm Would it include it in the current £25pm price, offer it as a bolt-on or increase the £25pm price? Secondly, would it continue to offer subsidised rates for BT broadband customers. I guess that would be factored into the BT Sport sale price.
2. ESPN. Would any rights licensed from them revert to ESPN? Would ESPN be keen to continue licensing the brand to a global competitor?
3. AMC. The low-profile AMC channel. I can see that going.
4. BT TV box. I can see this ending. Although less important now with the rise of streaming apps and smart TVs, I can see Sky being happy about BT TV ending and will encourage them to sign off on the deal.
5. Wholesale deals. Will Sky wholesale DAZN to its customers? Will BT continue to wholesale Sky Sports and to wholesale DAZN? I imagine yes to both in the short term and Sky will be keen to have a lever over DAZN.
Last edited by 1andrew1; 22-09-2021 at 20:51.
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