Quote:
Originally Posted by jfman
A magnificent bit of advertising.
While we don't know the financial trade between Amazon and C4 - and we are unlikely to be - it reassures me that the future of linear television is safe regardless of whether it's a huge advertisement for more.
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As well as the reasons you and Chris have elaborated on, I suspect there's also a degree of reputation management going on here. Back in 2008, Setanta received criticism from many including the PM for not striking a deal to show the England-Croatia qualifying match on a terrestrial channel. This is the kind of bad publicity that a consumer-facing company like Amazon would seek to avoid.