Quote:
Originally Posted by Media Boy
Media Boy Sources say that Greatest Hits Radio will launch soon in the 940s area of the Virgin EPG.
Base on the channel number I saw unless the launch all the missing Bauer Radio Channels.
If only GHR is set to launch I would have pick Channels 928 or 953.
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The haphazard way the radio section is arranged doesn't really give any clues. GHR is probably being added to fall into line with the other Bauer stations currently available on mainstream FM in London (Magic & Kiss), where GHR replaced Absolute. That doesn't mean Absolute will be coming off Virgin, it is probably secure as a national licence.
Of the other stations you mention. Scala and Jazz are required content for Bauer on the SDL DAB multiplex, which has to cater for specific genres. Most of the other stations are filler content which Bauer uses to fill Bauer owned local DAB multiplexes to keep out competitors. Bauer doesn't even own the Kerrang! brand anymore, so it is likely that the few remaining Kerrang! Radio branded stations will be renamed or replaced with another Bauer brand. At a guess, Bauer buys a fixed bandwidth capacity on Freeview and Sky and fills a proportion of it with random stations until they start promoting a rapidly expanding brand such as GHR. It probably makes more sense to have contracts for specific stations on Virgin rather than buying a block of bandwidth just to fill it with random
jukebox stations.
If Bauer can stop listeners haemorrhaging from Hits Radio, that could be a candidate for a future addition. Now might not be a good time.
