Quote:
Originally Posted by RichardCoulter
I'm afraid I have no idea how much of Nickelodeon that they own. Yes, you're right about the comedy channels, maybe any agreement that they had had come to an end??
---------- Post added at 13:19 ---------- Previous post was at 13:15 ----------
Cheers, I was just about to post these figures/a post from another forum member 'Omnidirectional':
'Here are the latest BARB figures for the pay kids channels (Monthly reach in 000s)
Nick Jr - 4,302
Nick Jr 2 - 2,600
Boomerang - 2,378
Nickelodeon - 2,359
Cartoon Network - 2,305
Cartoonito - 2,249
Nicktoons - 1,785
if anything, Nicktoons is underperforming, Nick Jr is on a roll, and the rest are around the same figure.'
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Bear in mind that all the various channels cater for different audiences, so live-action, some animation, some for pre-schoolers, some with an educational slant, some pure entertainment.
When you aren't trying to appeal to the same people they really aren't fair to compare. Underperformance is fairer to compare to channels that are trying to get the same audience rather than part of the same broadcaster.
Preschooler channels rate better than school-age targeted channels. Both are fair targets, older kids are just watching less TV these days.