Quote:
Originally Posted by RichardCoulter
Absolutely right. Sky are embracing the streamers and becoming an aggregater (which Virgin said they would be doing) whilst VM get left behind. They appear to have put their fingers in their ears going "La La La", hoping they will go away and it was all a bad dream.
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Sky, being much bigger, have much more leverage. Makes it easier to deals without really trying when you are the market leader by some margin, the deals come to you, and on more favourable terms, just due to size. E.g. Tesco gets better deals with a much larger number of suppliers than your local corner shop.
VM
could be trying their utmost, you don't know because the meetings are private. Getting no results doesn't mean a lack of trying. The suppliers might just not be prepared to give them offers that make business sense to VM, just because they're much smaller. They might be like "we've done a deal with the largest, we don't need the others, and certainly not on as good (for VM) terms".