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Re: Changes to Virgin TV (2021)
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Originally Posted by Rob King
I'm worried when Discovery close there channels next year hoping to get a cheaper deal and/ or get Discovery plus included in my package etc
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It’s only a rumour that they’re closing their channels, it’s not been confirmed.
As I posted last week
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Originally Posted by Hugh
Strange - a month ago, Discovery said they were "totally committed" to linear channels
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In the wake of Disney announcing that it will close linear channels in some countries, another of the major Pay TV channel groups, Discovery, has made it clear that it is totally committed to its linear channels.
Lydia Fairfax, SVP, head of commercial partnerships for EMEA at Discovery, said the channels are both a first window for content and also a shop window for her company’s direct-to-consumer streaming service, Discovery+.
“The last quarter was one of the strongest Q1s on record for our linear channels and they served a dual purpose because they were also driving people into Discovery+,” she revealed.
“We have been using a Red Button facility on the channels to link viewers through to discovery+ and that has driven huge acquisition numbers. So, we will have a dual strategy [linear channels plus Discovery+] moving forwards.”
"Speaking at Connected TV World Summit last month, Fairfax added that Discovery is committed to the Pay TV bundle, “and our channels have a key place in those bundles.”
“For us, it is important to continue to invest in channels and we will keep growing them and funding new content for them.”
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https://mediatel.co.uk/news/2021/07/...treaming-wars/ |
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Last edited by Hugh; 10-08-2021 at 13:28.
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