I can't help thinking, that due to recent changes, perhaps the Ultimate Oomph package needs renaming. I would suggest it be split into two separate packages, called something like:-
1/ The Ultimate Oomph for newbies everything included for a very low price in order to suck you in but wait until you come to renewal time and see how our attitude changes towards you package.
2/ The Ultimate Oomph for long standing loyal customers who thought they were paying top dollar for the top package only to discover if they wanted to stay on the top package and get Sky Movies in 4k they were going to get stung for an extra £6 per month not to mention Sky Sports in 4k which was promised in 2020 so is at least 7 months late or perhaps 19 months late depending on your point of view which if it does ever arrive we'll probably try and shaft you for another £6 per month for that just because we can package.
They would be my suggestions, possibly slightly too wordy but what do others think?
