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Originally Posted by Damien
Their ratings are in free-fall: https://twitter.com/peteprodge/statu...21888693596166
As I said I can easily see some of their content working on social media. Still early days but I really think they've taken on a huge budget to appear on a medium where their audience isn't. This would work better online, uploading videos to YouTube, with a much smaller budget and team doing a few hours of programming each day in the evening. |
The novelty viewers have left and viewerss; like figurehead Andrew Neil; have left, but are even less likely to return than him. There won't be direct competition from News UK as it's done its sums.
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Rebekah Brooks, the chief executive of his News UK company, told staff the enormous cost of getting a television news channel on air meant it did not make business sense to push ahead.
She said the company would instead focus on reaching news audiences via shows on streaming platforms, adding: “While there is consumer demand for alternative news provision, the costs of running a rolling news channel are considerable, and it is our assessment that the payback for our shareholders wouldn’t be sufficient. We need to launch the right products for the digital age.”
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https://www.theguardian.com/media/20...-uk-tv-channel