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Originally Posted by OLD BOY
Well, if they want to maximise their audience, yes. They have to make access available to as many people as possible, so the more platforms their streamers are on, the better.
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You are incorrectly assumed they want to maximise their audience.
While there will be competing strategies essentially they want to maximise their profits, some may sacrifice this in the short term for market share. However audience (viewership) clearly isn’t what they are aiming for by withdrawing their content from the most popular platforms.
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I haven't ever said that Virgin or Sky were in danger of dying, but I have claimed they will need to adapt.
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Both actively stream and deliver linear content - I genuinely don’t know what you expect from them. If third parties want to go down the direct to consumer route there’s nothing they can realistically do.
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The streamers need to chase the lazy viewers. That's why Netflix have adapted their streamer to play random stuff continuously. Switch on, chill out.
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Lazy subscribers too. As I said if you can’t bring yourself to cancel Virgin despite feeling so strongly about this I wonder how many of their 3 million, or the 8 million on Sky, you realistically expect to cut their noses off to spite their face when the vast majority are technology agnostic.