[jfman]

It's the natural evolution of capitalism unfortunately. The two things you can do to effect change are either withhold your time or your money.

The former between falling union memberships, mortgages and giving folk a stake in/reliance upon (delete as preferable) the economy means everyone wants a wage. That leaves option two.

Now that major companies are under immense pressure in the social media era to be "seen" to do the right thing there's a desperation to react to bad PR. Even an extremely marginal drop in sales - in particular in covid times - is undesirable.

On the other side of the fence someone did try to encourage folk to turn over during the ads in the England game because of the "knee". Correctly concluding advertisers would be unhappy. The only minor problem was the Croatia game was on BBC but inevitably ITV will have a game and it's one way to leverage opinion.

Nobody wants bad PR - it's why the bookies plant stories about how much they are likely to lose if X happens. Free advertising and in a good light.