[Mr K]

Oh dear, the advertisers are pulling out ....
https://www.telegraph.co.uk/business...ycott-gb-news/

GB News has been struck by an advertising boycott from some of the world's biggest brands in an early blow for the Right-leaning news service.

Cider maker Kopparberg was joined by Grolsch, the Open University and skin care brand Nivea in suspending advertising ties with the network. Insurer LV= also said it would review its advertising.

The backlash was prompted by Stop Funding Hate, a social media campaign group that has gained prominence by urging advertisers to snub national newspapers promoting divisive views.

The group published a list of GB News advertisers online to rally support behind its efforts to starve the channel of advertising income.

In response, Kopparberg "immediately suspended" its advertising on GB News, claiming a previous advert was used without "knowledge or consent".

Grolsch said it would do everything it could not to appear on GB News in the future. It added that it did not associate with platforms that opposed values of "inclusion and openness".

Nivea blamed media buying algorithms for automatically linking its adverts to the channel. It has suspended all advertising and will review the decision in three months' time.

Meanwhile, the Open University said advertising with GB News had been "paused with immediate effect", stating that no advertising was planned with the broadcaster

GB News is now facing an battle to keep other brands on side just days after attracting more than 250,000 viewers to its launch on Sunday despite technical problems.

Advertising sales for GB News are handled by Sky Media, the pay-TV giant's advertising arm that negotiates on behalf of its own channels as well as third parties such as Channel 5, FOX and MTV.

Sky Media's advertising campaigns commonly target specific audiences across a range of channels.

It is understood some brands have been linked to GB News as part of existing deals.