|
Re: The future of television
Quote:
Originally Posted by Pierre
|
Thanks for this - I agree with what they are saying, that the trend is towards streaming, but I also agree with what else they said - that streaming will co-exist with linear, not replace it completely.
Quote:
Susanne Aigner, GSVP & GM Germany/Austria/Switzerland and Benelux, Discovery Communications. She said that while consumption of on-demand content is growing, “There is no linear vs digital [for Discovery]. It’s a co-existence… we’re providing offers for different customers in different situations.”
The exec said that, from Discovery’s findings, “the tiniest number” of consumers are only using OTT, and that it complements traditional consumption.
|
__________________
Thank you for calling the Abyss.
If you have called to scream, please press 1 to be transferred to the Void, or press 2 to begin your stare.
If my post is in bold and this colour, it's a Moderator Request.
|