Thread: General Changes to Virgin TV (2021)
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Old 06-04-2021, 12:19   #340
1andrew1
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Re: Changes to Virgin TV (2021)

Quote:
Originally Posted by OLD BOY View Post
I’m sure you are right, but the name ‘Atlantic’ would no longer be appropriate.

To be honest, they could put all the Sky Studios stuff on Sky One and drop some of the dross. That would make it a pretty good channel.
I think there's some non-UK/US content on Atlantic at the moment isn't there? Like Radio Times it's a strong brand which I'm sure will outlive its original framing.

As long as Sky makes money from having Sky One and Sky Atlantic then I see no reason for it to drop one of these channels. As others have noted, the cost of running an extra channel is marginal if you already have rights to the content. And how many people might ask why their subscriptions are rising this month if the number of Sky channels is being reduced?
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