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Originally Posted by OLD BOY
I agree, but it seems that all hope of SA coming to VM is now lost. Virgin is not willing to add Now to the apps as BT and Talk Talk have done either, which is understandable, although they could have done this by tying it in with the need for customers to have the Sky channels in their package in order to access it. But there is no real advantage for Virgin viewers in that because I dare say Sky would not permit integration, which means we couldn’t search for SA programmes on the V6.
The channel may be wound up anyway at the end of Sky’s contract with HBO.
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As LK2K states, this seems unlikely - HBO programming has been farmed out across multiple channel brands so it is not completely reliant on that output and remember it is a pan-European brand for Sky's high end drama output especially as they increase their content budget and fill their Sky Studios pipeline with new shows.
HBO's deal gives them a clear runway and a buffer to build that pipeline and it's shows like Hausen, Das Boot, Domina and Django that really suggest the future of Sky Atlantic as the primary home for high end drama ordered by Sky Studios, made across the UK/IE, Germany and Italy but serving all of those territories.