Thread: General Why does Virgin Not have a virgin 1 or virgin sport?
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Old 26-03-2021, 10:47   #4
weesteev
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Re: Why does Virgin Not have a virgin 1 or virgin sport?
Virgin Media UK isn't in the direct content market currently, they sold their holdings to Sky some years ago and the old Virgin1 channel was reconstituted as something else. Virgin has no plans publicly to get back into the content or broadcasting market, but VM IE does has a content division and channels so this may be something that changes in future.

As for sports... its not commercially viable. Have you seen how much money is thrown at sports rights agreements these days!
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