Daytime TV is awash with mind numbing chat show stuff. To stand out from the crowd you need to add a little bit of 'bite' in the format, often a personality with a different view on things.
Nowadays though, that different view is drowned out by those who cry 'foul' at any opportunity.
If I had a mind to, I could write over 100 letters a day complaining about the shite on TV, but it would still remain shite because my idea of shite is different to the sad sacks that like it and produce it.
RIP individualism
