Quote:
Originally Posted by RichardCoulter
Selfishness is a major human trait, they aren't likely to consider this aspect.
Sky don't do it out of the goodness of their hearts, they are savvy enough to know that what they do is likely to benefit themselves in the long run. VM, as usual, are cluless in this (and some other) aspects of customer care and retention.
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In fairness to VM, the cost-benefit analysis is bound to be different if you own the content.
But the main objective of the additional free channels is to get customers used to them and will then upgrade to them when the offer ends.