Quote:
Originally Posted by OLD BOY
It's not a question of being unable to. It's a question of whether it is worthwhile as audiences diminish.
All organisations big and small strip out unnecessary costs to maximise profits and to compete.
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So why will it be worthwhile for Pluto TV to chase this audience but not Sky? Sky though their prevalence of +1 channels have already demonstrated an interest in clogging the EPG to pursue a 0.1 rating on the BARB scale. And actually, if there's going to be such a service, Sky would probably prefer to offer it and crowd out the competition in the television market as a whole.
I think this is the crux of your confusion. You don't consider streamers and existing pay-tv incumbents to be in the same marketplace and that customers will migrate from one to the other on the basis of technological change. Actually, pay-tv incumbents are well placed to continue to serve everyones preferences across a range of technologies including streaming.