No, this is a new rule. Apparently this message went out to Ebay sellers;
Quote:
From 1 January 2021, the UK will introduce a new model for imports to ensure goods from outside of the UK are treated in the same way as goods already in the UK.
The changes at a glance
- The current VAT exemption for imports of goods in small consignment of a value of up to £15 into the UK will be abolished.
- eBay will collect and remit VAT on consignments up to a value of £135 imported into the UK and sold to consumers.
- In cases where the seller is a non-UK business and the goods are already in the UK, eBay will collect and remit VAT for supplies of goods sold to consumers within the UK.
- If the buyer is a UK VAT registered business and provides their valid UK VAT registration number, the responsibility to account for VAT will switch to the UK VAT registered business customer.
- All sellers will have to provide a gross price and separate VAT rate on their UK listings, so that eBay can determine the correct amount of VAT to collect from consumers.
- All prices will be displayed inclusive of UK VAT. Where eBay is responsible for collecting VAT, this amount will also be shown separately at checkout."
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So what's happening is goods under £135, the seller (EBay on behalf of the seller) should pay the VAT. Over £135, the buyer pays on importation