Interesting to see that Amazon’s sports streaming seems to be paying off.
Against the expectations of some, Britbox is also doing well. It’s still not for me, though, but only because I don’t watch archive material. Still waiting for those originals we were promised - Spitting Image is all we have at the moment, I believe.
https://www.broadbandtvnews.com/2021...britbox-grows/
Amazon’s increased interest in sports rights has been rewarded with a rise in the number of Amazon Prime Video subscribers.
Kantar’s Entertainment on Demand barometer says that during Q4 an additional 1.3 million UK households took out a new video streaming subscription with almost half of these going to Amazon.
Subsequently, Amazon has been added to the Sky Q platform and can be expected to add further subscriptions in the first quarter of the new year.
In addition to increasing overall Prime membership, now at 53% of UK households, Amazon also saw an increase in the proportion of Prime members using Prime Video, rising to 62.6% up from 60.5% the previous quarter.
The combination of Premier League football, international rugby and tennis was the carrot for more than 1 in 4 new subscribers over the quarter. The Boys continues to perform well for Amazon, showing as the number 4 most enjoyed SVOD title during Q4.
16.7 million British households held at least one SVOD subscription by the end of 2020 – 12.9m SVOD subscriptions were taken out in the UK last year.
Another beneficiary has been BritBox, the ITV-BBC streaming service, which overtook Now TV and Apple TV for the first time in Q4 in terms of new subscribers. Content was labelled as a key driver by 33% of the new subscribers with the rebooted Spitting Image a key title.