Thread: VOD Netflix/Streaming Services
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Old 19-01-2021, 14:07   #8411
OLD BOY
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Join Date: Mar 2008
Location: Wokingham
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Re: Netflix/Streaming Services
Quote:
Originally Posted by Chris View Post
Except that you haven’t engaged in the discussion yourself.

The reason brands dislike third party distributors is it gets in the way of the brand’s direct interaction with the consumer. Often it’s impossible for a brand to do much about it (channels on linear TV for example - they are slaves to whoever runs the EPG). In the case of streamers with strong brands, there is not yet any dominant distribution platform that they simply must be on. Most consumers are accustomed to interacting with each streamer directly, via its app. The streamers like this because it allows them to foster a direct relationship with the consumer, and decide for themselves what to recommend to them.

This is the point I made on 26 December, and which you ignored until today when you hit quote/reply and then pasted in something completely irrelevant to anything I had said.

So, if you want an actual discussion, how about responding to the points I have raised instead of blindly hoping something you found on the internet will do it for you?
Chris, it is not me who is missing the point. Continually on this forum, people try to make a point or observation, and if some disagree, they face a barrage of arguments that are not even relevant to the point that was being made.

Take this as an example. All I was saying was that there is a demand out there for everything to be on one box, so that one could subscribe to a platform (eg Virgin Media or Sky) search for a programme that was available on any app on the system, and to bookmark that programme to watch later, so it is listed with your recordings.

It currently works on the V6 but it won’t work on the 360, and some of you seem to think that Netflix is standing in the way.

I don’t know if you thought I was saying anything other than that - perhaps you thought I was talking about total integration (which I wasn’t). I was clearly talking about searching and bookmarking these apps in the same way as you can on the V6. That is all (although obviously further sophistication would be nice).

The reason I have just linked to the ‘Must TV’ article was to show that this continued to be possible.

I hope that clarifies the position.
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