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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by Phunkenstein
And I have indicated before on this thread/forum, linear programming will evolve with the advent of IP and 5G maybe becoming more algorithmic or targeted - and we are already seeing on things like Pluto and Peacock taking advantage of that with themed channels like James Bond 24/7, things like the SNL channel taking advantage of it's considerable back catalogue and downright oddities like an entire channel of Bob Ross!
Linear will just be part of the overall tv experience (and granted, maybe not the primary part) but I also think IP technology might allow it to go in some really interesting directions, especially for those businesses with a deep catalogue of content to exploit.
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Yup - as I posted earlier today from an IBC article
Quote:
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"A fully interactive IP BBC3 could be put at the centre of a project to define the role of a broadcast channel in a digital world. It should have its own separate and distinct presence in the on-demand world, tied to its core linear IP output but highly experimental in its approach to content and distribution. It could be the first brand to link TV and radio output in an online world.”
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