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Old 01-12-2020, 21:16   #1630
Phunkenstein
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Re: Linear is old tech - on demand is the future

Quote:
Originally Posted by jfman View Post
I’ll help Old Boy out here.

Linear television will exist in 2035. It’ll not be as popular as now. As a result there will be fewer channels, and those channels that do exist will primarily be public service broadcasters or a mechanism for content owners to showcase what is available in their wider offerings (On Demand, over the top streaming services) or provide magazine programming around live sports content.

Broadcast television (DTT, satellite, cable) will face pressure from IPTV services (BT) and other streaming services. Sky will seek to move people to IPTV over satellite to reduce costs given the satellites approaching the end of their lifespan. With more people watching non-linear and even where they are this will be over the internet the number of channels on DTT will reduce, possibly with an evolution to 5G broadcast making more efficient use of the space available. Satellite will remain and be encouraged for rural communities but again with fewer channels. Possibly again co-located with channels targeted at mainland Europe to fill the bandwidth as the UK will no longer justify it’s own orbital slot.

The vast majority of non-live content will be viewed by streaming and over the internet.
And I have indicated before on this thread/forum, linear programming will evolve with the advent of IP and 5G maybe becoming more algorithmic or targeted - and we are already seeing on things like Pluto and Peacock taking advantage of that with themed channels like James Bond 24/7, things like the SNL channel taking advantage of it's considerable back catalogue and downright oddities like an entire channel of Bob Ross!

Linear will just be part of the overall tv experience (and granted, maybe not the primary part) but I also think IP technology might allow it to go in some really interesting directions, especially for those businesses with a deep catalogue of content to exploit.
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