Worth noting that the BBC is actively considering returning Three to linear broadcast, because its penetration of its target audience (16-34s) fell from 22% in 2015-2016, the last it was fully broadcast over the air, to just 8% last year. It seems even within the age group that’s fed up of linear and only interested in on-demand content, is a rather significant constituency that will only engage with BBC Three when it’s served to them in a nice, easy, hands-off linear schedule.
https://www.bbc.co.uk/news/entertainment-arts-52719883
https://inews.co.uk/news/entertainme...-people-666617