Quote:
Originally Posted by Sephiroth
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How?
John Lewis stores are extremely popular at Christmas. Many of them occupy prime units within major shopping centres and are designed to attract casual footfall (often they have entrances and exits on opposite sides, sometimes to the outside of the mall, to positively encourage people to walk through and maybe impulse buy).
With restrictions on the number of people who can be inside a shop, that design is now a positive disadvantage. They don’t want the place stowed out with people just passing through or casual browsing. They need as many people in the store as possible to be those intent on making a purchase.
They are basically doing what the Apple Store has been doing since lockdown ended in the summer, encouraging pre-booked visits (for a stated purpose only in the case of Apple) and virtual queueing those who show up on the day without an appointment.