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Originally Posted by OLD BOY
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Taken from a recent OFCOM report:
https://www.ofcom.org.uk/__data/asse.../km_report.pdf
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Understanding viewing behaviours and motivations
Linear TV valued for in-the-moment viewing across all age groups
The vast majority of participants favoured linear viewing of ‘event TV’ content, to avoid spoilers and be part of the conversation surrounding the broadcast. In particular, they strongly preferred linear viewing of live sports events and, to a lesser extent, drama series and soaps. Linear viewing was also valued by most participants for offering a familiar, effortless and often more passive viewing experience with scheduled content served to them. However, several participants identified more negative aspects of linear viewing, such as the irritation of adverts and repeats, and the lack of personalisation when compared to on-demand services.
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Note that nowhere does it define linear television by technology used to deliver it.