Thread: VOD Linear is old tech - on demand is the future
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Old 24-10-2020, 21:18   #1480
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by harry_hitch View Post
Hello Old Boy. I will not be returning very often, you will be pleased to know. In terms of what happened to, me well I got married and brought a house and much to my own amazement, joined SKY!! despite all my bad experiences with them in the past. As a result, I felt it was wrong of me to comment on a Virgin Media forum. Although I could not resist looking to see what the latest on your thoughts on this subject were. it appears I can not resist replying either.

If Netflix want to release viewing figures, it will be very interesting. I have said before Netflix et al, are just replacing DVD's in terms of people not watching linear TV. Sky etc know their viewing figures and will charge advertisers accordingly. Netflix et al will either have succumb to adverts or hike their prices up massively, or and, I am sure you have seen Netflix have, over the years, started selling shows (Orange Is The New Black plus a couple of smaller shows) to linear channels too. Selling shows to linear channels is probably the best way for them to keep there subscription prices down.

To my mind Netflix et al have the following options to survive - Sell content to linear channels, Sell content to their VOD competitors, Put prices up more (look at how much BT Sports costs now compared to when they started) or go to advertising?

What would you do if you were in charge of Netflix? How are you paying off your massive debt, keeping customer costs down without advertising (although, technically, they are advertising through the backdoor by selling The Home Edit products exclusively with John Lewis and Partners) and still producing enough original content to keep justifying the cost you charge by the year "2035" let alone by 2025 - which we all know was your original date?

Please give us your choice. It is your argument that VOD will take over and kill linear. How do you, personally, see it happening when subscribers even out, there is no more real growth, the creditors stop the cash and their debts continue to need to be repaid?

Fill your boots.


https://www.whats-on-netflix.com/new...-october-2020/
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