Re: ESPN, BT, Euro, Premier and Sky Sports news
While I understand the concerns people have expressed that PPV may replace subscription TV, I do think this has been over-hyped. The matches that are PPV would not have been accessed at all without it, so there is no problem there. If you don’t want to watch PPV matches, then simply don’t watch them. This is a temporary, not a permanent arrangement.
I can’t see Sky and BT replacing PPV to replace their subscription packages. The increased cost will simply mean that they get fewer participants. PPV only works where individuals want a one-off experience. It does not work for a whole season of football.
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