[jfman]

Not necessarily. Sky/BT could drop games depending on quotas to let more attractive games go to PPV - I presume as it's their platforms they get a cut. It also allows them to trial market testing of pay per view football.

Either way, it's not the straightforward innocuous gift from the Premier League to customers you portray it to be. It's very much a Trojan horse, as boxing fans will testify.