Quote:
Originally Posted by OLD BOY
If football fans no longer had football on Sky, they would simply subscribe to Amazon football instead of Sky Sports. Same if Amazon won the contract from BT, subscribers would simply switch. It’s not rocket science. Football fans will follow the football!
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If it were that easy we wouldn't have a graveyard of Sky-wannabes.
It's not as straightforward as they will "all switch". BT of course have their wholesale deal with Virgin Media, and subsidise from their telephony/broadband products.
Sports fans who enjoy some football, some golf, formula one, NFL, suddenly find themselves having to buy additional products.
They do not have infinite money - for some eventually choices have to be made.