Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 27-09-2020, 15:40   #10000
1andrew1
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Re: ESPN, BT, Euro, Premier and Sky Sports news
This reinforces why many of us think Amazon won't bid big for sports rights anytime soon:
Quote:
“Past analysis we’ve conducted on Amazon’s financials would indicate that while it is able to justify rights acquisitions through the positive effect of the rights on Prime sign-ups (and thus subscription spend plus consumer retail spend), it is difficult to make the numbers stack up for more than two English Premier League packages,” said Richard Broughton, research director at Ampere Analysis, a company data, research and analytics firm that specialises in media. “Once Amazon gets beyond two packages, the spend on rights starts to outweigh the positive impact on Prime sign-ups and consumer spending on retail goods.”

Julian Aquilina, senior research analyst at Enders Analysis, agreed. “Unless the economics of Amazon’s business change in a significant way, it’s not in a position to make these rights profitable on a standalone basis,” he said.
https://videoadnews.com/2020/01/08/a...o-live-sports/
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