[jonbxx]

We had an nteresting discussion last night as our 14 year was knocking about downstairs and watched the Prime Ministers broadcast.

Right afterwards, before we gave any thoughts, I asked what her impressions were of the speech to see what, if any, impact the speech had on an average 14 year old girl. Was it clear, was it inspiring, did you feel safer for watching, that kind of thing...

Her summary was 'it was a load of waffle' and 'it didn't really tell me anything'. Then, she showed me the government adverts on Tik Tok (boo, hiss, selling your data to China, etc.) The Government puts a LOT of adverts on that platform. Most of them are animated guides that I have seen elsewhere such as Facebook and Twitter (old peoples social media according to my daughter) But there were live action films from Matt Hancock there too. The message there was 'yes, this is rubbish but it will be worth it in the long run' and 'look after yourselves and others'. The messaging was very clear.

Obviously, the speech last night wasn't aimed at 14 year olds but it was interesting how the Government approaches communications for different groups and even more interesting having Matt Hancock as the Governments spokesman. Maybe he looks like your average geography teacher. He was very good though to be honest