08-09-2020, 19:29
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#1446
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Rise above the players
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 with 360, ITVX, 4+, Prime, Netflix, Apple+, Disney+, Paramount+, Discovery+, HBO Max
Posts: 15,521
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Re: Linear is old tech - on demand is the future
Quote:
Originally Posted by Chris
In which case your argument is self defeating. One form of paid-for entertainment may displace another, but with around 66% of viewing share still going to the five free to air PSBs and more than 75% to all free to air broadcasters, streaming service providers could entirely replace paid-for broadcast TV and still account for only a quarter of viewing, by your measure.
https://www.barb.co.uk/viewing-data/...g-summary-new/
Besides all of the above, the report you linked to does not support the assertion you rested on it. Streaming subscriptions do not “dominate” pay-tv subscriptions. There are (slightly) more streaming subs in the U.K. than pay-tv subs, but these obviously are not two different sets of people. The numbers are so close that for the most part, it’s inevitable that most pay tv subscribers have simply added a streaming sub to their package. The picture here is of people adding to the mix of entertainment they buy, not swapping one for another. |
Yes, I see that, thanks for clarifying. But the point remains that there has been an explosion in the amount of viewing via streaming services in 5 years.
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