Quote:
Originally Posted by OLD BOY
But if you search 'free TV shows' or 'free films' only the Prime stuff is displayed. Personally, I don't see the problem. Surely you can't expect them to hide the charged for stuff unless you specifically request it? They don't want to hide the paid for additions, because clearly they take an additional cut for this material.
Other sites do the same (eg StarzPlay, Apple+, etc).
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And their main rival and market leader - Netflix - does not. Netflix’s strategy is all you can eat for one simple payment (as is Disney+, for the most part - it remains to be seen how often they’ll repeat the premier access experiment with Mulan). Trying to blend inclusive and paid content in one interface isn’t inevitable, or necessary, and it certainly isn’t an optimal customer experience.
Prime and Apple are trying to run video rental libraries as well as streaming TV channels. It is a deliberate strategic decision to blend the interface so both services exist within each other, and users looking for content they have paid to access are automatically upsold content they haven’t.