Thread: VOD Netflix/Streaming Services
View Single Post
Old 11-08-2020, 15:59   #7932
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 with 360 software, ITVX, 4+, Prime, Netflix, Apple+, Disney+, Paramount+, Discovery+
Posts: 15,081
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
Re: Netflix/Streaming Services
Quote:
Originally Posted by jfman View Post
This is the thing Old Boy.

You haven't explained this in any detail at any point. Please find one explanation and copy and paste it - this shouldn't be a particularly arduous task for someone as passionate as yourself about streaming to do, given you've spent six years making the same points over and over all I'm asking you to do is justify your position once.
Well, I have explained various ways of reducing cost to consumers, so this would be a second, not a first explanation. I am not trawling through a huge wad of posts to play this game - you can do that if you have enough hours in the day.

I have explained previously that Sky's approach is to charge the maximum possible price and keep all the rights to itself. The example I gave before set out how Amazon, with its retail arm, could sell other products on the back of sports rights. It would gain additional Prime customers, encouraging them to shop on Amazon's site, and it could market football paraphernalia on the actual football channel site. It could grant non-exclusive rights of some matches to the terrestrial channels to generate further income, as well as allowing highlights to be shown on other channels after the event.

Sky's approach is not the only one. Instead of charging sky high prices for these matches, they could reduce the price and make it accessible to more people. They could also offer a range of packages which might attract more uptake.

Amazon might even offer football as a loss leader to promote other parts of its business, as it did for the rights already acquired to screen the Premier league matches. Amazon gave us those matches at no extra charge, something that I dare say Sky would never have contemplated.

I think the mistake people are making is to imagine that Amazon would operate in the same way as Sky does, fleecing customers for all its worth. I don't think it needs to be like that and I believe that Amazon would have a different approach.

Of course, it would be different for other streamers such as DAZN, who do not have a retail arm, but for them it would be more of a straight forward question of whether it would be worth it for them, drawing on their experience of acquiring rights for sport elsewhere. There would still be the other areas of flexibility on price and awarding non-exclusive rights, etc, though. I'm not sure whether DAZN's pockets are deep enough to take on Sky and BT, but Amazon has no such problems.
OLD BOY is offline