Quote:
Originally Posted by Richardr
Don't forget that Sky have Now TV, and that probably accounts for most people who would want Sky via the internet - about 1.6 million subscribers last year per Ofcom. (Virgin Media has about 3.6m on its cable TV).
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Very true - they have a decent install base for their current broadband product and if they wanted to create a much bigger pay tv package over broadband, they could just leverage the service they have in place already and bulk that up.