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Re: Changes on the High Street
Quote:
Originally Posted by Stephen
A lot of Aldi and Lidl produce is the same as Waitrose.
In that it's literally the same food with different stickers, from the same warehouses.
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Not sure it's that simple - they may be produced in the same factory, but often to different specifications.
Found this on another site
Quote:
A lot of the supermarkets have the same suppliers, for example Noon foods produces almost all the curry ready meals for every supermarket. What does differ though is the specification of the product.
The supermarkets product technologists design and trial the product, then the specification is given to the supplier to manufacture.
Lots of own label products are made by big companies like nestle and unilever that also produce their own brands.
Just because the products come from the same supplier doesn't mean the specification is the same though. The ingredients, product sourcing, pack size etc... are all variables.
A good example is fig biscuits, they are all made by jacobs for all the supermarkets own brand version but each supermarket has a different fig content and sugar content.
Supermarket label squash is another good example, Tesco squash is sweetened with aspartame, an artificial sweetner, Sainsbury's squash is sweetened with sucralose, a natural sweetner but they are both produced by the same supplier.
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