Re: Changes to Virgin TV (2020)
On the ITV Hub that's on my Smart TV it has an option to enter a location, which sets it to either 'ITV' or STV' as a content region depending on the postcode. On Virgin it doesn't - so I assume that's being done behind the scenes.
As far as I know the STV Hub is the same core platform technology so would work in the same way.
However for the ITV Hub to be in Scotland, that would have to be an agreement by ITV with VM to do that.
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