Quote:
Originally Posted by jfman
I think the issue is that it wouldn’t be “easy”. The major streaming packages are already in millions of households, and ITV, Channel 4 and Five in every household meaning a deal with Virgin would cannibalise existing revenue streams in a way that Setanta, then ESPN and BT would not.
From the Sky basics dispute we identified that the vast majority of channels are on pennies per subscriber - a deal that would most definitely not appeal to the major streamers who are retailing packages at £8 or £9 a month relatively successfully.
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Virgin advertising these services and the content on them would probably be sufficient.
You need to exercise a little imagination instead of codemning every idea out of hand, jfman.