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Originally Posted by OLD BOY
I didn't say that. Virgin could easily re-work their packages to give their viewers the option of discounted streaming instead of discounting channels. The idea is to make their services more attractive to subscribers, not to give anything away 'out of the goodness of their hearts'.  |
I think the issue is that it wouldn’t be “easy”. The major streaming packages are already in millions of households, and ITV, Channel 4 and Five in every household meaning a deal with Virgin would cannibalise existing revenue streams in a way that Setanta, then ESPN and BT would not.
From the Sky basics dispute we identified that the vast majority of channels are on pennies per subscriber - a deal that would most definitely not appeal to the major streamers who are retailing packages at £8 or £9 a month relatively successfully.