Re: Netflix/Streaming Services
The BT Sport comparison is a red herring. This gave BT (and ESPN, Setanta) fixed revenue from a subscriber base far less likely to subscribe than their counterparts on the Sky platform. It was an easy win. Virgin get to bundle Premiership football without having to take a risk on the rights, and worry about how to sell them to Sky customers.
For streaming services, especially where the broadcaster relies heavily on advertising revenue, the calculation becomes far more complex.
For Virgin, or Sky, there's no new content.
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