Quote:
Originally Posted by OLD BOY
I have no doubt that we will. Hopefully, though, the service will not be exclusive to Sky.
|
Consider me one of the ones who has some doubt!
I know it was originally announced that it would come to Sky's platforms but the fact they have gone quiet about it is rather telling - and having seen what it is, I can understand why...
It looks very slick and I think it may quietly pay off for NBCU but it really does appear to very much be a solution for the US market at present, addressing doubts in both pay tv and broadcast in the States as well as the ad sales market.
(Not forgetting Peacock is built from the foundations of NowTV and will likely pull in elements from Adsmart via OnePlatform).
Yet apart from the free tier and the ad technology, I'm not exactly sure what it does that Sky and Now TV (and it's variants) don't already do or could not do? Sky does VOD, ad tech, ad sales and already hosts/makes Peacock-bound content. And not exactly sure what solution it solves for the UK market where we have a healthy market both for PSB and VOD platforms?
If we don't see it, I expect we'll see the originals and the tech plugged into Sky/NowTV in someway - and if it does come? I still don't see the point of it and would be surprised if it replicates the US service. I'm sure we'll see in due course... I just think Sky/Comcast have growing D2C strategies in place already across Europe and Peacock adds little to what they have already.