Thread: VOD Netflix/Streaming Services
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Old 02-03-2020, 14:33   #7322
OLD BOY
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Re: Netflix/Streaming Services
Quote:
Originally Posted by cheekyangus View Post
They did say there would eventually be shows commissioned exclusively for BritBox. It's risky launching the UK version without a few ready though, because once the perception of the service is that it's only old shows, it will be difficult to shift no matter how much you market it otherwise. Though Netflix managed it, despite still being full of old stuff.
It is indeed a risky strategy. I certainly would not have launched the service as they did.

Given the initial reaction to the old material on there, both Sky and Virgin have decided not to have Britbox on their platforms. That is bad news indeed for ITV. They could have done so much better thsn this, how disappointing! Where are all these originals we were promised, anyway.

Too little, too late when they start coming through, I expect.
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