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Originally Posted by Chris
I can’t say I’m very surprised - they’re trying to be an online video library, about 10 years after Netflix first realised that the model was unsustainable and that in the long run only new, exclusive content would justify the subscription. BBC and ITV are broadcast free to air into our homes. Everything they have made that I’ve wanted to see, for the most part I’ve already seen. That which I haven’t, I’m not sufficiently bothered about to pay for. Even the BBC stuff that is on Netflix, I hardly bother with. There’s plenty of new content there.
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As the price point is similar to the streamers coming on line who are offering new content along with their libraries of films and boxed sets it's a no brainer why Brit Box is struggling to retain subscribers after the free trial. What are they offering to keep subscribers?
This is what OB has been going on about for the past few years. BBC and ITV have to make their mind up. Stay FTA or go online and stream. No halfway house of doing both.